Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising
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چکیده
منابع مشابه
Memory and Nostalgia as Music-Historical Categories
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ژورنال
عنوان ژورنال: Journal of Promotion Management
سال: 2010
ISSN: 1049-6491,1540-7594
DOI: 10.1080/10496490903572991